What is the Main Street Four-Point Approach?
The Main Street 4-Point Approach is a community-driven, comprehensive strategy encouraging economic development through historic preservation in ways appropriate to today’s marketplace. Each of the four points is equally important to a successful downtown. To get an overview, view a PowerPoint presentation on the program here. Think of the four-point approach this way:
- Organization: Getting everyone working toward the same vision for downtown
- Promotion: Getting more people to visit your downtown
- Design: Getting downtown into top physical shape
- Economic Restructuring: Getting your downtown businesses healthier
Design
Enhance downtown's physical environment by capitalizing on its best assets including
- preserving historic buildings
- creating an inviting atmosphere
- encouraging attractive window displays and signs
- maintaining attractive landscaping
- providing adequate and safe parking
- keeping the districts in top physical condition by promoting safety, creating maintenance plans, encouraging adaptive re-use, and providing motorized and non-motorized access.
Please note, the September 19, 2011 meeting has been cancelled and will be made up at a date TBD.
August 22,2011 Design Committee Packet
April 25, 2011 Design Committee Packet
Economic Restructuring
Guiding Principle: The Economic Restructuring Committee strengthens the community’s existing economic assets while expanding and diversifying its economic base and creating a welcoming business environment. The Ypsilanti DDA Economic Restructuring Committee and partners help sharpen the competitiveness of existing business owners and recruits compatible new businesses and new economic uses to build commercial district that responds to today’s consumers’ needs.
March 3, 2011 Economic Restructuring Packet
April 7, 2011 Economic Restructuring Packet
July 7, 2011 Economic Restructuring Packet
West Cross Street Building Rehabililtation and Facade Improvement Grant Draft Appliation
Organization
Guiding Principle: Involves all DDA district stakeholders, getting everyone working towards a common goal, and driving the volunteer organization. The Organization Committee is responsible for executive ad volunteer oversight. This committee not only divides the work load and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders and all the other DDA committees.
February 18, 2011 Packet Cancelled due to not having a quorum
May 11, 2011 Packet *The Organization Committee has changed 5-11-2011 scheduled meeting time from 10:30am to 4:30pm and the location to the Riverside Arts Center
Promotions
*The Promotions Committee will be meeting at 10:15am the second Friday of the month alternating between Frenchies and SPARK East
Guiding Principle: Market Ypsilanti's unique characteristics to residents, visitors, investors and business owners. Promotions are postive, are achieved through advertising, retail acttivities, special events and marketing campaigns to encourage commercail activity and investment in the area.
March 11, 2011 Packet
April 8, 2011 Packet
May 13, 2011 Packet
June 10, 2011 Packet
July 15, 2011 Packet *The Promotions
Committee has rescheduled July meeting to Friday, July 15, 2011 and will be
meeting at SPARK East at 10:15 am
Volunteer Opportunities
We're looking for volunteer help on each of the working committees
above. If you are interested in joining, or would just like to stop in
and check out a meeting, feel free to join the next meeting session listed
above. If no meeting is scheduled yet, e-mail us at info@ypsilantidda.org or call the office at
734.482.1410 and we'll let you know of the next opportunity to get
involved. Thank you
